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12 Underestimated But Amazing Business & Marketing Books

12 Underestimated But Amazing Business & Marketing Books

The power of books goes much further than just giving information or explaining things. They are capable of helping people change lives and make their dreams come true. Just one book can give you a lifetime inspiration to do things you consider impossible. Here are 12 underestimated but amazing business & marketing books you probably haven’t even heard about but, as a matter of fact, they are highly recommended to take a closer look at.

12 Underestimated But Amazing Business & Marketing Books

1. The Magic of Thinking Big, by David J. Schwartz

In this book, the author is going to tell you that all your achievements depend on your proper thinking and mindset. This is the major thing that matters when opening your own business. You will learn how to believe in your success despite any difficulties in your way. You will find great examples that will inspire you to achieve everything you are up to.

2. Contagious, by Johan Berger

People prefer to choose certain products over others, and this is not a coincidence. That’s because some things go viral and others don’t. This book is exactly about this. It explains which things spread around quickly through the word of mouth and what the role of social engagement is. You will find out how to present your idea to the world in a way it earns enough support and attention.

3. Crush it! By Gary Vaynerchuk

We usually separate our hobbies from work, but this book will teach you how to turn your hobbies into a successful online business. It shows how to create a business that is based on happiness and emotions. It is such a pleasure to earn good money by doing what you really enjoy. This book will show you the proof it’s really possible and will describe everything step-by-step.

4. Digital Influencer, A Guide to Achieving Influencer Status, by John Lincoln

In this book, the author dispels the myth that the influencers are born, not made. It teaches you how to become well recognized as an expert in your niche, gives recommendations on how to tailor your business to your particular audience. You will learn how to influence your online customers and make them act in favor of your business.

5. The Power of Broke: How Empty Pockets, a Tight Budget, and a Hunger for Success Can Become Your Greatest Competitive Advantage, by Daymond John

This book is a perfect resource to learn how to launch your own business with limited finances The author did it himself with FUBU and gladly shares his experience with others. According to him, there is no need to wait for large budgets to come because there will never be a perfect moment to start your business. Starting a business with minimum finances is hard, but after finishing this book, it won’t seem to be such. 

6. Selling the Invisible, by Harry Beckwith

The author claims that the key to making sales lies in your ability to create relationships with those who you work with. According to him, present-day marketing is more than a way of doing – it’s rather a way of thinking. You will learn how to understand the features of your services and the most pressing needs of your customers.

7. Positioning, by AI Ries and Jack Trout

Upon finishing this book, you will understand where your product matches the needs of users. The book presents a few case studies that illustrate how companies position themselves and their products to their audiences. According to the author: “Positioning is what you do to the mind of the prospect”. 

8. Extraordinary Popular Delusions and the Madness of Crowds, by Charles Mackay

Marketing has always been about understanding people and what they are up to. The author focuses on the notion of group thinking. He explains why millions of people suddenly get mad about certain things, run after them till they find something more interesting to chase.

9. Guerilla Marketing, by Jay Conrad Levinson

The author shows that it’s no longer necessary to spend a fortune on marketing. All you need is creativity and a row of other techniques to follow. This book encourages you to experiment with various marketing practices, remove those that don’t work for you and try new tactics each time. 

10. Buy-ology, by Martin Lindstrom

The book combines marketing with neuroscience to explain how our actions and thoughts are directly related to our mental processes that we know little about. It also describes how to measure them and craft marketing campaigns based on them. It is the way for marketers to understand what’s going on in our heads and what will make us say a confident Yes.

11. Conscious Capitalism, by John Mackey and Raj Sisodia

In this book, the author writes about management, leadership, and value. You will learn how to build your sustainable success apart from just your own business. You will discover how to connect with communities and give them only those things they really need. The author explains what makes a great boss, a great entrepreneur, and what you actually need to take this role.

12. The Conversion Code: Capture Internet Leads, Create Quality Appointments, Close More Sales, by Chris Smith

A good manual for learning how to convert visitors into customers. It contains useful recommendations about digital marketing that every online entrepreneur can use to get more sales.

Having any other books in your mind? We will be glad if you share.

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Jake Lester is a content writer, blogger, entrepreneur. He has worked as a teacher, private educator, and web designer. Write about education, blogging, writing, SEO.