Guest Post by Neetu Singh, who is a creative cum technical writer focusing on cloud computing, business intelligence/ analytics, SMAC, CRM, ERP and human resource technologies and writes for Sage Software Solutions Pvt. Ltd., a leading provider of budget and user-friendly enterprise management solutions to small and mid-sized businesses in India
An innovative business idea in action, with a potential to hit success in a boom is all what a startup is about. They can change the shape of a country’s economy, solve unemployment issues and control inflation. Hence, to appreciate and promote these geniuses, the Hon’ble prime minister of India has kicked off initiatives such as “Startup India”, “Digital India”as well as inviting a whole lot of foreign investors, adding a bloom to the startup boom.
While Startups will be enjoying the benefits of these initiatives, they will also face challenges like tougher competitors, hard customer retention and substantial cost cutting, in order to provide optimum services. Thus, Entrepreneurs are needed to findsmart solutions that can design an upward sales and customer graph, at a minimal cost.
CRM software for startups are the techno wizards that can clear up these dark clouds, bringing inthe sunshine for startups to bloom and burgeon success. CRM software are prodigious business management suits that can manage your marketing campaigns, track sales performance, generate forecast and demographics, which are helpful for better lead tracking and enhance sales.
However, Traditional CRM software provide data collected from a single perspective that lack customer involvement. Hence, to gain a 360-degree insight and optimum result, a social touch on your CRM software is necessary. For the same, modern day CRM software provides its user a single platform access to manage all social media accounts easily.
Let us have a look, how startups can skyrocket with social CRM.
4 Benefits Of Social CRM For Startups in India
For the survival of a startup, engaging with customers is a necessity. Social CRM can enhance your interaction with customers, which can be in form of messages,infographics, reviews, feedbacks, CTA, etc. These engagements can give in data that are helpful to target and segregate quality leads. Social CRM analytics can help you strategize for better conversion rates as well as aide customer retention processes.
Finance is a restricted constraint for startup; however, traditional marketing tools are pocket diggers, the bigger the market, deeper the dig in. On the other hand, Social media platforms provide you with cost effective marketing campaigns that can target audience across the globe. Moreover, social media users can follow the brand of their choice, which initiates word of mouth marketing at expense of nothing.
3. Live Feedback
With technology in hand, everyone seeks instant solutions to his or her problems. Going live with customer service provides a great opportunity to build healthy relation. Social CRM’s brand monitoring can proficiently help in tracking mentions and providing instantaneous solutions effectively. To add more to it, mobile CRM provides you with 24×7 connectivity from anywhere, managing queries and complaints on the go.
Social media can help you to connect with your customers and prospects at a personal level. You get to know more about their needs, and provide more relevant services. Moreover, everyone loves personal attention, thus with social CRM, send personalised messages, remember special occasion, personalised solutions etc. and connect like never before.
Summing It Up
To conclude with, a Social CRM software in India, does not only help in efficient customer management, but also helps a better interaction, trust building, and eventually building a brand out of your startup. With efficiency of CRM and connectivity of social media, Social CRM can get your startup to its true potential.